Software Engineering Company Axosoft LLC

Description

Interested in exploring the best in software development services? Drop us a line—we’d love to connect and discuss how Axosoft LLC can help your business thrive!

Axosoft has been developing software for software development for four years now. During that time, we have received numerous emails from clients telling us how OnTime has saved or re-energized their projects, how much they love the UI and the ability to track their teams' efforts and progress. For the most part, though, these emails have been informal and they've served as internal motivation. _x000D_
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When we recently brought in Angelo Coppola to manage our marketing efforts, he started asking a lot of questions about our customers that we couldn't answer. He understood OnTime's features, that it had won many awards, and the various technical attributes that make OnTime such a great product. But, he wanted to know how our customers were benefiting from using it ... and there's a big difference between a feature and a benefit. _x000D_
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For example, we learned from one client that they estimate the sales of one of their products doubled as a direct result of using OnTime to get development efforts on track. Well, "doubling the sales of your product" isn't an official OnTime feature, but for this company, it certainly was one of the benfits. _x000D_
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For a business at our growth stage, the time had obviously come to start making an extra effort to engage with customers. They are the real experts, and they can provide us with insights about our product that extend well beyond our four walls. Angelo wanted to engage in a virtual conversation with about 20 people who were most interested in talking about their OnTime experience. He wanted to learn what they thought about OnTime, Axosoft, the user experience, and what using OnTime really meant to them. _x000D_
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To do this, we narrowed down our customer list from about 5,000 clients to 1,200, based on certain "interesting" criteria. Then, we divided the 1,200 into six groups of 200 who he planned to send emails to one group at a time, requesting participation in a survey that would be limited to the first 20 respondents. That way we could refine the survey with each attempt, and based on a 1-2% participation rate, we'd end up with our twenty conversations. _x000D_
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We sent out the email to the first group.

🏭 Industry: Saas in Scottsdale - Scottsdale

🏛️ 13835 North Northsight Boulevard #205, Suite 205, Scottsdale, 85260, AZ

🔗 https://www.axosoft.com
👔 http://www.linkedin.com/company/axosoft

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